AlfaBeta’ Blog
The Importance of Your Reputation Online
Some people say that "having a bad reputation is better than no reputation at all," and while that might be true for certain areas of life, I can assure you that for the world of social media it is not. Social media, while a resourceful tool, is unforgiving if you act...
How Important is Artificial Intelligence for Social Listening?
For those who don't know social listening, which is also referred to as social media monitoring, is the process of identifying and reviewing a certain type of company or brand through social media. Social listening is extremely important for means of...
Translation Trends Across Social Media
Every business owner has multiple social media accounts under his or her belt, this is a given. With social media comes a wider reach of customers and followers and ways to connect with them on a deeper level. However, with a tool that connects you with people on a...
Will Post for Food: Sushi Bar Exchanges Free Meals for Instagram Posts
Want upscale sushi without breaking the bank? Well, if you have a substantial amount of followers on Instagram you can eat at Milan's up and coming sushi restaurant "This Is Not A Sushi Bar" for little to know money at all! The first restaurant of its kind, "This Is...
Why IGTV is Not Doing Well for Instagram
When Instagram released their new add-on IGTV people were thrilled with the idea. IGTV was created for users to make vertical, original content that could be 10-60 minutes long. It was assumed that with their continued dominance over snapchat...
WPML and AlfaBeta announce integration to improve WordPress multilingual site creation process
We are excited and proud to announce the recent integration of WPML and our company AlfaBeta. AlfaBeta was founded in Rome in 1989 and has gradually become a leading consultancy in the field of multilingual website creation, translation and maintenance,...
Interview with Giovanni Visone from Intersos
Last month AlfaBeta had the pleasure of interviewing Giovanni Visone from the NGO Intersos (one of our clients). In the interview we briefly discuss what Intersos does as an organization and how they have been handling the immigration crisis in regards to...
Would Social Media Overpowering Traditional Media Be a Bad Thing?
In the age of "fake news," traditional media has taken a lot of backlash for its inability to educate the public accurately (especially in the United States). With this large distrust in the media, people have started to shift to other sources in order to...
The Best and Worst Social Media Platforms to Use for Business
By now I’m sure you’re all aware that social media is essential for running and maintaining a business. However, not every social media outlet is the right fit for a company. Knowing which platforms are more beneficial for you and your business will make your...
5 Ways to Launch a Successful Social Media App
Social media applications are wonderful tools that can be beneficial for any company trying to expand their growth. They help form personal connections between the consumer and the owner, they can provide an easier alternative for buying/selling items and overall they...
Review of the Amazon Spark App
In 2017 Amazon released a new social media application called Spark as a way to improve product discovery. It is supposed to be a network that allows people to come together and connect based on shared interests as well as uncover new products that fit their...
How Social Media Platforms Use Colors to Manipulate You
People spend the majority of their day using social media networks, despite what has been said about certain platforms on the news; Everyone is so attached to social media that they have grown used to the idea that their data is being collected, that a FBI agent is...
6 Ways to Have a Successful Social Media Campaign
Whether you are a corporate company in need of a great marketing strategy or a nonprofit trying to make some noise for a cause, social media campaigns are a smart way to get your business out there. It is impossible to ignore the benefits that social media has on...
Social Media Activism Part 2: Strength in Numbers
As previously discussed, social media activism has completely changed the way movements are created and organized throughout the world. However, there is more to these online protests than the hashtags made in their names. Social media activism has also bridged...
Social Media Activism Part 1: The Tweet Heard ‘Round the World.
The intention of social media was to be a string of communicative tools that help connect people across the globe. With about 3.02 billion people using social media worldwide, it’s safe to say that it has succeeded in its goal. However, since the...
The Top 10 Ways Social Media can Benefit Your Business
Over the course of the last decade, social media has transformed from a simple connection tool to a worldwide marketing strategy for so many different types of businesses. If you are a business owner and do not have social media, you are truly missing out on...
Sono una traduttrice specializzata in web e marketing. Seguo i clienti di AlfaBeta che hanno bisogno di tradurre il sito web e coordino le attività della nostra scuola di formazione per traduttori, la European School of Translation.
Per ricaricare le batterie viaggio in giro per il mondo, coccolo i miei gatti e frequento le transenne di concerti rock.